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Oracle Tips
by Burleson Consulting
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The Data Warehouse Development Life Cycle
Economic Feasibility
DATA WAREHOUSES AND ROI
* Application area differences--There are differences among
data warehouse ROIs based on the type of organization that develops
the data warehouse. Data warehouses designed to support engineering
and operations tend to have the highest ROI. This makes sense
because, historically, manufacturing organizations have been among
the first to embrace data warehousing. The IDC study also shows that
European companies developing data warehouses lag behind American
companies by a 100 percent margin of ROI, with European companies
averaging 340 percent ROI and American companies averaging 440
percent ROI.
The overall finding in the IDC study showed that data warehouses are
popular primarily because of the fast payback period for the dollar
investment. Interestingly, the payback period most likely will
become even shorter as data warehouse developers create more
intelligent queries against their data and become more adept at
locating and analyzing trend information.
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